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Marketing - The Retro Revolution

Pdf Marketing - The Retro Revolution
Genre Business & Economics
Author ,
Isbn 1847876234
File size 1792 kb
Year 2001-06-07
Pages 272
Language English
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`the finest writer in our field today' - Journal of Marketing `the great heretic' - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal `a jewel in the crown of the academic marketing establishment' - Marketing Intelligence and Planning `remarkably entertaining' - Public Library Journal `dazzling erudition' - European Journal of Marketing `instant classic' - Journal of Marketing Management · Has marketing moved from `new and improved' to `as good as always'? · Is old the new `new'? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field.

The Retro Look

Pdf The Retro Look
Genre Fiction
Author Albert Tucher
Isbn 1611873568
File size 943 kb
Year 2012-06-11
Pages 23
Language English
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Summary

For most women in the business, Atlantic City is hooker heaven, but Diana Andrews hates the downtime. She can watch her client at the blackjack table for only so long, and the in-house entertainment holds no appeal. When a new man offers her some easy money on the side, the job lands Diana in the middle of a casino rip-off, a cold murder case, and another killing so fresh that it might rub off on her. A novelette.

Old Enough

Pdf Old Enough
Genre Fiction
Author C. L. Kraemer
Isbn 162420225X
File size 1197 kb
Year 2015-05-23
Pages 148
Language English
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Justin Anderson is recovering from a nasty divorce. An ex-wife who never has enough support income and precious little time with his daughter fill most of his days. When he spies an attractive, self-sufficient older woman, he is intrigued. But can he convince her not all guys are animals who need to be locked up? With a gentle push from their bartender friend, the two face more intrigue than either thought possible in such a small town. However, each terror filled moment proves to provide the glue that brings them together.

The Retro Future

Pdf The Retro Future
Genre Technology & Engineering
Author John Michael Greer
Isbn 1550926586
File size 1152 kb
Year 2017-08-21
Pages 256
Language English
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Summary

To most people paying attention to the collision between industrial society and the hard limits of a finite planet, it's clear that things are going very, very wrong. We no longer have unlimited time and resources to deal with the crises that define our future, and the options are limited to the tools we have on hand right now. This book is about one very powerful option: deliberate technological regression. Technological regression isn't about 'going back,' it's about using the past as a resource to meet the needs of the present. It starts from the recognition that older technologies generally use fewer resources and cost less than modern equivalents, and it embraces the heresy of technological choice, our ability to choose or refuse the technologies pushed by corporate interests. People are already ditching smartphones in favor of 'dumb phones' and land lines and eBook sales are declining, while printed books rebound. Clear signs among many that blind faith in progress is faltering and opening up the possibility that the best way forward may well involve going back. A must-read for anyone willing to think the unthinkable and embrace the possibilities of a retro future. John Michael Greer, one of the most influential authors exploring the future of industrial society, writes the widely cited blog The Archdruid Report. He has authored more than forty books including The Long Descent and Dark Age America. He lives in Cumberland, MD, an old mill town in the Appalachians, with his wife Sara.

The Retro War

Pdf The Retro War
Genre Fiction
Author Dietmar Arthur Wehr
Isbn 0991897889
File size 1548 kb
Year 2014-10-26
Pages 295
Language English
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Summary

The Synchronicity War is over and the Insectoid beachheads in our spiral arm have been destroyed but the aftermath of the war holds some nasty surprises for Humanity and its loyal AI allies. Somebody is messing with the human timeline. Is it the Friendlies, the Sogas, the Insectoids or a new race? This stand alone novel set in the same universe has new human and AI characters. Find out what happened to Valkyrie, Casanova, Iceman, Gunslinger and the other Rim AIs. The Retro War spans time and space in a galactic chess game with humans and their AIs as the pawns.

Swimming in the Steno Pool: A Retro Guide to Making It in the Office

Pdf Swimming in the Steno Pool: A Retro Guide to Making It in the Office
Genre Social Science
Author Lynn Peril
Isbn 0393341461
File size 781 kb
Year 2011-04-25
Pages 291
Language English
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Summary

Feed your boss’s ego. Dress for success. And don’t let your heels trip you up on the corporate ladder. Millions of women have held the position of secretary, alternately lauded as a breakthrough opportunity and excoriated as dead-end busy work. From the female pioneers who infiltrated Capitol Hill offices during the Civil War to today’s tech-savvy administrative assistants, secretaries have withstood criticism for abandoning their rightful sphere (the home), weathered the dubious advice of secretarial guide-books, taken hits from feminists and antifeminists alike, and demanded the right to resist making coffee—all while making their bosses look good. In Swimming in the Steno Pool, author-secretary Lynn Peril profiles the various incarnations of the secretary, from pliable, sexy mate of the "office husband" to postfeminist executive-in-training, drawing inspiration from a wide range of "femorabilia" and secretarial guidebooks of yesteryear. Featuring an array of fabulous illustrations promoting office equipment and office girls alike, Peril delivers a feisty, witty celebration of the women who’ve been running the show for decades.

Leadership and Uncertainty Management in Politics

Pdf Leadership and Uncertainty Management in Politics
Genre Political Science
Author François Vergniolle De Chantal
Isbn 1137439246
File size 943 kb
Year 2015-08-11
Pages 284
Language English
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Summary

Through a range of international case studies from the USA, UK, France, Germany and Italy, this text assesses the conditions necessary for effective leadership and emphasizes the part played by uncertainty and division amongst followers.

The Expression of the Emotions in Man and Animals

Pdf The Expression of the Emotions in Man and Animals
Genre Psychology
Author Charles Darwin
Isbn
File size 1057 kb
Year 2019-11-19
Pages 2676
Language English
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"The Expression of the Emotions in Man and Animals" by Charles Darwin. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.

First Man

Pdf First Man
Genre Biography & Autobiography
Author James R. Hansen
Isbn 1982104341
File size 985 kb
Year 2018-05-29
Pages 464
Language English
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Soon to be a major motion picture, this is the first—and only—definitive authorized account of Neil Armstrong, the man whose “one small step” changed history. When Apollo 11 touched down on the Moon’s surface in 1969, the first man on the Moon became a legend. In First Man, author James R. Hansen explores the life of Neil Armstrong. Based on over fifty hours of interviews with the intensely private Armstrong, who also gave Hansen exclusive access to private documents and family sources, this “magnificent panorama of the second half of the American twentieth century” (Publishers Weekly, starred review) is an unparalleled biography of an American icon. In this “compelling and nuanced portrait” (Chicago Tribune) filled with revelations, Hansen vividly recreates Armstrong’s career in flying, from his seventy-eight combat missions as a naval aviator flying over North Korea to his formative trans-atmospheric flights in the rocket-powered X-15 to his piloting Gemini VIII to the first-ever docking in space. For a pilot who cared more about flying to the Moon than he did about walking on it, Hansen asserts, Armstrong’s storied vocation exacted a dear personal toll, paid in kind by his wife and children. For the near-fifty years since the Moon landing, rumors have swirled around Armstrong concerning his dreams of space travel, his religious beliefs, and his private life. A penetrating exploration of American hero worship, Hansen addresses the complex legacy of the First Man, as an astronaut and as an individual. “First Man burrows deep into Armstrong’s past and present…What emerges is an earnest and brave man” (Houston Chronicle) who will forever be known as history’s most famous space traveler.

The Jack Reacher Cases (The Man Who Strikes Fear)

Pdf The Jack Reacher Cases (The Man Who Strikes Fear)
Genre Fiction
Author Dan Ames
Isbn
File size 701 kb
Year 2020-05-30
Pages 200
Language English
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A USA TODAY BESTSELLING SERIES Book 9 in The JACK REACHER Cases. When an FBI agent is violently murdered in his home, the killers leave a message. "For Reacher." Lauren Pauling, who knew the murdered man, investigates the killing and soon uncovers a shocking link to her past. She also learns that the killers...have only just begun. "Ames is a sensation among readers who love fast-paced thrillers." -MysteryTribune "Fast-paced, engaging, original." -New York Times bestselling author Thomas Perry "Engrossing!" -USA Today bestselling author Rick Murcer "Furiously paced. Great action." -New York Times bestselling author Ben Lieberman "Swept me along for the ride." -Edgar-nominated author Craig McDonald

All the Rage

Pdf All the Rage
Genre Family & Relationships
Author Darcy Lockman
Isbn 0062861468
File size 1328 kb
Year 2019-05-07
Pages 352
Language English
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Journalist turned psychologist Darcy Lockman offers a bracing look at the most pernicious problem facing modern parents—how egalitarian relationships become traditional ones when children are introduced into the household. In an era of seemingly unprecedented feminist activism, enlightenment, and change, data shows that one area of gender inequality stubbornly persists: the disproportionate amount of parental work that falls on women, no matter their background, class, or professional status. All the Rage investigates the cause of this pervasive inequity to answer why, in households where both parents work fulltime and agree that tasks should be equally shared, mothers’ household management, mental labor, and childcare contributions still outweigh fathers’. How, in a culture that pays lip service to women’s equality and lauds the benefits of father involvement—benefits that extend far beyond the well-being of the kids themselves—can a commitment to fairness in marriage melt away upon the arrival of children? Counting on male partners who will share the burden, women today have been left with what political scientists call unfulfilled, rising expectations. Historically these disappointed expectations lie at the heart of revolutions, insurgencies, and civil unrest. If so many couples are living this way, and so many women are angered or just exhausted by it, why do we remain so stuck? Where is our revolution, our insurgency, our civil unrest? Darcy Lockman drills deep to find answers, exploring how the feminist promise of true domestic partnership almost never, in fact, comes to pass. Starting with her own marriage as a ground zero case study, she moves outward, chronicling the experiences of a diverse cross-section of women raising children with men; visiting new mothers’ groups and pioneering co-parenting specialists; and interviewing experts across academic fields, from gender studies professors and anthropologists to neuroscientists and primatologists. Lockman identifies three tenets that have upheld the cultural gender division of labor and peels back the ways in which both men and women unintentionally perpetuate old norms. If we can all agree that equal pay for equal work should be a given, can the same apply to unpaid work? Can justice finally come home?

Man Made Meals

Pdf Man Made Meals
Genre Cooking
Author Steven Raichlen
Isbn 0761181334
File size 361 kb
Year 2014-05-06
Pages 1155
Language English
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Summary

The New York Times–bestselling author of Project Smoke goes beyond the barbecue and takes men into the kitchen—with tools techniques, and 300 recipes. Steven Raichlen’s Barbecue! Bible books have sold millions of copies—and now he leads his readers from the grill into the kitchen. Man Made Meals covers: tools and techniques (guess what, grillers, you still get to play with knives and fire) adopting secrets from the pros—how to multitask, prep before you start cooking, clean as you go understanding flavor and flavor boosters, like anchovies and miso essentials: how to shuck an oyster, truss a chicken, cook a steak to the desired doneness a repertoire of great recipes, from breakfast to dessert, to dazzle a date, or be a hero to your family, or simply feed yourself with real pleasure Included are 300 recipes from the James Beard Award winner, like Blowtorch Oatmeal, Fire-Eater Chicken Wings, Black Kale Caesar, Down East Lobster Rolls, Skillet Rib Steak, Porchetta, Finger-Burner Lamb Chops, Yardbird’s Fried Chicken, Blackened Salmon, Mashed Potatoes Three Ways, and Ice Cream Floats for Grown-Ups. “An armada of burgers, chops, and steaks, as well as chili, fried turkey, five-hour duck, pasta, soups, seafood, quinoa pilaf, and candied bacon sundaes. Interviews with major foodies of the male persuasion are sprinkled throughout.” —Publishers Weekly

The Good Humor Man

Pdf The Good Humor Man
Genre Juvenile Fiction
Author Kathleen N. Daly
Isbn 0375982639
File size 1981 kb
Year 2010-08-18
Pages 24
Language English
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Summary

Ting-a-ling-a-ling! Here comes the Good Humor® Man! He brings walnut whizzes and dairy dizzies, chocolate chips and strawberry splits–all while bringing friends together and finding a lost puppy! This bestselling Little Golden Book Classic is now available as a Big Little Golden Book.

Retro Recipes from the '50s and '60s

Pdf Retro Recipes from the '50s and '60s
Genre Cooking
Author Addie Gundry
Isbn 1250146313
File size 1390 kb
Year 2018-01-09
Pages 240
Language English
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In Retro Recipes from the ‘50s and ‘60s, Cutthroat Kitchen star Addie Gundry serves up nostalgic recipes from the Mad Men era, like Beef Wellington and Grasshopper Pie. Post-war rationing became a distant memory, and the rise of home entertainment culture made for prettier, more complex food. With French influence from Julia Child, and elegant aspirational figures like Jacqueline Kennedy, suburban dinner parties went glam. Backyard barbecues, fondues gathering everyone around a table, and not to mention cocktail parties were booming. From 1950's casseroles and hors d'oevres to more modern, adventurous dishes, there's plenty to celebrate and embrace! Each recipe is paired with a full-color, full-bleed finished dish photo.

Beyond Good and Evil

Pdf Beyond Good and Evil
Genre Drama
Author Friedrich Wilhelm Nietzsche
Isbn 1528785851
File size 1888 kb
Year 2018-08-20
Pages 200
Language English
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Classic Books Library presents this brand new edition of Nietzche's philosophical text "Beyond Good and Evil", published in 1886. Building on his previous works, this text challenges traditional perceptions of how truth and knowledge are established, and each chapter is dedicated to a different concept. “Beyond Good and Evil” explores the dogmatism and prejudice in the philosophy of the past, reveals the psychological sense of control underpinning morality and discusses the complexities of the human soul. Friedrich Wilhelm Nietzsche (1844-1900) was a German philologist, philosopher, poet and scholar. His work covered many topics, but he is most famous for his critiques of culture, morality and truth. Nietzche’s philosophical writing went on to influence many great philosophers, artists, writers and composers of the 20th Century.

The Vintage Ice Cream Van Road Trip (Cherry Pie Island, Book 2)

Pdf The Vintage Ice Cream Van Road Trip (Cherry Pie Island, Book 2)
Genre Fiction
Author Jenny Oliver
Isbn 1474030807
File size 784 kb
Year 2015-04-27
Pages 256
Language English
File format PDF

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Summary

'You know you're in for a treat when you open a Jenny Oliver book' Debbie Johnson From the top 10 best-selling author of The Summerhouse by the Sea Welcome to Jenny Oliver’s brand new Cherry Pie Island series! There’s nowhere more deliciously welcoming...

Confections of a Partygoer

Pdf Confections of a Partygoer
Genre Fiction
Author Ruth Hartzler
Isbn 1922420921
File size 423 kb
Year 2021-04-20
Pages 330
Language English
File format PDF

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Summary

When Rebecca caters cupcakes for a famous artist's birthday party, Jane, Matilda, and Eleanor assist. It's not long before things fall aparty, and a guest is murdered. With Damon injured in the line of duty, Jane must candle this one with care. It's no dead giftaway. Jane has no time to stop and smell the flours as Matilda and Eleanor's long-held secret finally comes to light. You batter believe it! Confections of a Partygoer is Book 6 in this USA Today Bestselling series.

The Man in the High Castle

Pdf The Man in the High Castle
Genre Fiction
Author Philip K. Dick
Isbn 0547601204
File size 947 kb
Year 2012-01-24
Pages 272
Language English
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“The single most resonant and carefully imagined book of Dick’s career.” —New York Times It’s America in 1962. Slavery is legal once again. The few Jews who still survive hide under assumed names. In San Francisco, the I Ching is as common as the Yellow Pages. All because some twenty years earlier the United States lost a war—and is now occupied by Nazi Germany and Japan. This harrowing, Hugo Award–winning novel is the work that established Philip K. Dick as an innovator in science fiction while breaking the barrier between science fiction and the serious novel of ideas. In it Dick offers a haunting vision of history as a nightmare from which it may just be possible to wake. Winner of the Hugo Award

Foundation and Empire

Pdf Foundation and Empire
Genre Fiction
Author Isaac Asimov
Isbn 0553900358
File size 1228 kb
Year 2004-06-01
Pages 272
Language English
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Summary

The second novel in Isaac Asimov’s classic science-fiction masterpiece, the Foundation series THE EPIC SAGA THAT INSPIRED THE UPCOMING APPLE TV+ SERIES FOUNDATION Led by its founding father, the psychohistorian Hari Seldon, and utilizing science and technology, the Foundation survived the greed and barbarism of its neighboring warrior-planets. Now cleverness and courage may not be enough. For the Empire—the mightiest force in the Galaxy—is even more dangerous in its death throes. Even worse, a mysterious entity called the Mule has appeared with powers beyond anything humanly conceivable. Who—or what—is the Mule? And how is humanity to defend itself against this invulnerable avatar of annihilation? Filled with nail-biting suspense, nonstop action, and cutting-edge speculation, Foundation and Empire is the story of humanity’s perpetual struggle against the darkness that forever threatens to overwhelm the light—and of how the courage of even a determined few can make all the difference in the universe.

Postfeminism and Contemporary Hollywood Cinema

Pdf Postfeminism and Contemporary Hollywood Cinema
Genre Performing Arts
Author J. Gwynne,N. Muller
Isbn 113730684X
File size 1307 kb
Year 2013-06-28
Pages 257
Language English
File format PDF

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Summary

By analyzing the negotiation of femininities and masculinities within contemporary Hollywood cinema, Postfeminism and Contemporary Hollywood Cinema presents diverse interrogations of popular cinema and illustrates the need for a renewed scholarly focus on contemporary film production.