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The 99% Invisible City

Pdf The 99% Invisible City
Genre Design
Author Roman Mars,Kurt Kohlstedt
Isbn 0358125022
File size 533 kb
Year 2020-10-06
Pages 400
Language English
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Summary

A NEW YORK TIMES, WASHINGTON POST, USA TODAY, AND PUBLISHERS WEEKLY BESTSELLER “[A] diverse and enlightening book . . . The 99% Invisible City is altogether fresh and imaginative when it comes to thinking about urban spaces.” —The New York Times Book Review “Here is a field guide, a boon, a bible, for the urban curious. Your city’s secret anatomy laid bare—a hundred things you look at but don’t see, see but don’t know. Each entry is a compact, surprising story, a thought piece, an invitation to marvel. Together, they are almost transformative. To know why things are as they are adds a satisfying richness to daily existence. This book is terrific, just terrific.” —Mary Roach, New York Times bestselling author of Stiff, Grunt, and Gulp “The 99% Invisible City brings into view the fascinating but often unnoticed worlds we walk and drive through every day, and to read it is to feel newly alive and aware of your place in the world. This book made me laugh, and it made me cry, and it reminded me to always read the plaque.” —John Green, New York Times bestselling author of The Fault in Our Stars and Turtles All The Way Down A beautifully designed guidebook to the unnoticed yet essential elements of our cities, from the creators of the wildly popular 99% Invisible podcast Have you ever wondered what those bright, squiggly graffiti marks on the sidewalk mean? Or stopped to consider why you don't see metal fire escapes on new buildings? Or pondered the story behind those dancing inflatable figures in car dealerships? 99% Invisible is a big-ideas podcast about small-seeming things, revealing stories baked into the buildings we inhabit, the streets we drive, and the sidewalks we traverse. The show celebrates design and architecture in all of its functional glory and accidental absurdity, with intriguing tales of both designers and the people impacted by their designs. Now, in The 99% Invisible City: A Field Guide to Hidden World of Everyday Design, host Roman Mars and coauthor Kurt Kohlstedt zoom in on the various elements that make our cities work, exploring the origins and other fascinating stories behind everything from power grids and fire escapes to drinking fountains and street signs. With deeply researched entries and beautiful line drawings throughout, The 99% Invisible City will captivate devoted fans of the show and anyone curious about design, urban environments, and the unsung marvels of the world around them.

Soft City

Pdf Soft City
Genre Architecture
Author David Sim
Isbn 1642830194
File size 551 kb
Year 2019-08-20
Pages 256
Language English
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Summary

In Soft City David Sim, partner and creative director at Gehl, shows how cities with well-designed density can result in a higher quality of life. He presents ideas and graphic examples from around the globe. He draws from his vast design experience to make a case for a dense and diverse built environment at a human scale, which he presents through a series of observations of older and newer places, and a range of simple built phenomena, some traditional and some totally new inventions. Soft City offers inspiration, ideas, and guidance in a highly visual package, for anyone interested in city building. Sim shows how to make any city more efficient, more livable, and better connected to the environment.

The Great Indoors

Pdf The Great Indoors
Genre Science
Author Emily Anthes
Isbn 0374716684
File size 1966 kb
Year 2020-06-23
Pages 304
Language English
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Summary

An Architectural Record Notable Book A fascinating, thought-provoking journey into our built environment Modern humans are an indoor species. We spend 90 percent of our time inside, shuttling between homes and offices, schools and stores, restaurants and gyms. And yet, in many ways, the indoor world remains unexplored territory. For all the time we spend inside buildings, we rarely stop to consider: How do these spaces affect our mental and physical well-being? Our thoughts, feelings, and behaviors? Our productivity, performance, and relationships? In this wide-ranging, character-driven book, science journalist Emily Anthes takes us on an adventure into the buildings in which we spend our days, exploring the profound, and sometimes unexpected, ways that they shape our lives. Drawing on cutting-edge research, she probes the pain-killing power of a well-placed window and examines how the right office layout can expand our social networks. She investigates how room temperature regulates our cognitive performance, how the microbes hiding in our homes influence our immune systems, and how cafeteria design affects what—and how much—we eat. Along the way, Anthes takes readers into an operating room designed to minimize medical errors, a school designed to boost students’ physical fitness, and a prison designed to support inmates’ psychological needs. And she previews the homes of the future, from the high-tech houses that could monitor our health to the 3D-printed structures that might allow us to live on the Moon. The Great Indoors provides a fresh perspective on our most familiar surroundings and a new understanding of the power of architecture and design. It's an argument for thoughtful interventions into the built environment and a story about how to build a better world—one room at a time.

Invisible Women

Pdf Invisible Women
Genre Social Science
Author Caroline Criado Perez
Isbn 1683353145
File size 627 kb
Year 2019-03-12
Pages 432
Language English
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Summary

Data is fundamental to the modern world. From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias, in time, money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates shocking root cause of gender inequality and research in Invisible Women†‹, diving into women’s lives at home, the workplace, the public square, the doctor’s office, and more. Built on hundreds of studies in the US, the UK, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, unforgettable exposé that will change the way you look at the world.

A Burglar's Guide to the City

Pdf A Burglar's Guide to the City
Genre Biography & Autobiography
Author Geoff Manaugh
Isbn 0771059140
File size 1588 kb
Year 2016-04-19
Pages 304
Language English
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Summary

Encompassing nearly 2,000 years of heists and tunnel jobs, break-ins and escapes, A Burglar's Guide to the City offers an unexpected blueprint to the criminal possibilities in the world all around us. You'll never see the city the same way again. At the core of A Burglar's Guide to the City is an unexpected and thrilling insight: how any building transforms when seen through the eyes of someone hoping to break into it. Studying architecture the way a burglar would, Geoff Manaugh takes readers through walls, down elevator shafts, into panic rooms, up to the buried vaults of banks, and out across the rooftops of an unsuspecting city. With the help of FBI Special Agents, reformed bank robbers, private security consultants, the LAPD. Air Support Division, and architects past and present, the book dissects the built environment from both sides of the law. Whether picking padlocks or climbing the walls of high-rise apartments, finding gaps in a museum's surveillance routine or discussing home invasions in ancient Rome, A Burglar's Guide to the City has the tools, the tales, and the x-ray vision you need to see architecture as nothing more than an obstacle that can be outwitted and undercut. Full of real-life heists--both spectacular and absurd--A Burglar's Guide to the City ensures that readers will never enter a bank again without imagining how to loot the vault or walk down the street without planning the perfect getaway.

Stuff You Should Know

Pdf Stuff You Should Know
Genre Reference
Author Josh Clark,Chuck Bryant
Isbn 1250268516
File size 1976 kb
Year 2020-11-24
Pages 336
Language English
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Summary

From the duo behind the massively successful and award-winning podcast Stuff You Should Know comes an unexpected look at things you thought you knew. Josh Clark and Chuck Bryant started the podcast Stuff You Should Know back in 2008 because they were curious—curious about the world around them, curious about what they might have missed in their formal educations, and curious to dig deeper on stuff they thought they understood. As it turns out, they aren't the only curious ones. They've since amassed a rabid fan base, making Stuff You Should Know one of the most popular podcasts in the world. Armed with their inquisitive natures and a passion for sharing, they uncover the weird, fascinating, delightful, or unexpected elements of a wide variety of topics. The pair have now taken their near-boundless "whys" and "hows" from your earbuds to the pages of a book for the first time—featuring a completely new array of subjects that they’ve long wondered about and wanted to explore. Each chapter is further embellished with snappy visual material to allow for rabbit-hole tangents and digressions—including charts, illustrations, sidebars, and footnotes. Follow along as the two dig into the underlying stories of everything from the origin of Murphy beds, to the history of facial hair, to the psychology of being lost. Have you ever wondered about the world around you, and wished to see the magic in everyday things? Come get curious with Stuff You Should Know. With Josh and Chuck as your guide, there’s something interesting about everything (...except maybe jackhammers).

Four Walls and a Roof

Pdf Four Walls and a Roof
Genre Architecture
Author Reinier de Graaf
Isbn 0674982762
File size 1279 kb
Year 2017-09-25
Pages 528
Language English
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Summary

Architects, we like to believe, shape the world as they please. Reinier de Graaf draws on his own tragicomic experiences to present a candid account of what it is really like to work as an architect. To achieve anything, he notes, architects must serve the powers they strive to critique, finding themselves in a perpetual conflict of interest.

Girls Garage

Pdf Girls Garage
Genre Young Adult Nonfiction
Author Emily Pilloton
Isbn 1452166374
File size 668 kb
Year 2020-06-02
Pages 320
Language English
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Summary

Girls Garage is the only book you'll ever need for a lifetime of tools and building. Not sure which screws to buy? Need to fix a running toilet? With Girls Garage, you'll have the expertise to tackle these problems with your own hands. Or maybe you want to get creative and build something totally new. A birdhouse? A bookshelf? Girls Garage has you covered. Packed with illustrations that will build confidence for your next hardware store run, practical advice on everything from quick fixes to safety tips, and inspiring stories from real-world builder girls and women, this eye-catching volume makes the technical accessible. This is the guide every girl needs to take her life into her own hands. Girls, get in touch with your inner badass, and get building • Informative, inspiring, and designed for everyday use, this is the ultimate book of book of building and woodcraft for girls. • A true confidence builder for girls interested in STEM, woodworking, and home improvement. • Along with her design agency and Girl's Garage, Emily Pilloton has been featured on television shows and the documentary film If You Build It. Girls Garage will be both a trusted household resource and a wellspring of inspiration and encouragement in the vein of Women in Science and Headstrong: 52 Women Who Changed Science and the World. • Nonfiction books for girls age 14 and up • Woodcraft, home repair, kids building projects • Inspiring Kids DIY for teens Emily Pilloton is a designer, builder, educator, and founder of the nonprofit design agency Project H Design and Girls Garage. Her ideas have made their way to the TED stage, the Colbert Report, and the full-length documentary If You Build It. She is currently a lecturer in the College of Environmental Design at the University of California, Berkeley. She lives in the San Francisco Bay Area.

Metropolis

Pdf Metropolis
Genre History
Author Ben Wilson
Isbn 0385690975
File size 654 kb
Year 2020-11-10
Pages 384
Language English
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Summary

From a brilliant young historian, a colourful journey through 7,000 years and twenty-six world cities that shows how urban living has been the spur and incubator to humankind's greatest innovations. In the two hundred millennia of our existence, nothing has shaped us more profoundly than the city. Ben Wilson, author of bestselling and award-winning books on British history, now tells the grand, glorious story of how city living has allowed human culture to flourish. Beginning in 5,000 BC with Uruk, the world's first city, immortalized in The Epic of Gilgamesh, he shows us that cities were never a necessity, but that once they existed, their density created such a blossoming of human endeavour--producing new professions, art forms, worship and trade--that they kickstarted civilization itself. Guiding readers through famous cities over 7,000 years, Wilson reveals the innovations driven by each: civics in the agora of Athens, global trade in 9th century Baghdad, finance in the coffeehouses of London, domestic comforts in the heart of Amsterdam, peacocking in Belle Epoque Paris. In the modern age, he studies the impact of verticality in New York City, the sprawl of LA and the eco-reimagining of 21st-century Shanghai. Lively, erudite, page-turning and irresistible, Metropolis is a grand tour of human endeavour.

From Here to There

Pdf From Here to There
Genre Science
Author Michael Bond
Isbn 067424737X
File size 1043 kb
Year 2020-05-26
Pages 272
Language English
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Summary

A wise and insightful exploration of human navigation, what it means to be lost, and how we find our way. How is it that we can walk unfamiliar streets while maintaining a sense of direction? Come up with shortcuts on the fly, in places we’ve never traveled? The answer is the complex mental map in our brains. This feature of our cognition is easily taken for granted, but it’s also critical to our species’ evolutionary success. In From Here to There Michael Bond tells stories of the lost and found—Polynesian sailors, orienteering champions, early aviators—and surveys the science of human navigation. Navigation skills are deeply embedded in our biology. The ability to find our way over large distances in prehistoric times gave Homo sapiens an advantage, allowing us to explore the farthest regions of the planet. Wayfinding also shaped vital cognitive functions outside the realm of navigation, including abstract thinking, imagination, and memory. Bond brings a reporter’s curiosity and nose for narrative to the latest research from psychologists, neuroscientists, animal behaviorists, and anthropologists. He also turns to the people who design and expertly maneuver the world we navigate: search-and-rescue volunteers, cartographers, ordnance mappers, urban planners, and more. The result is a global expedition that furthers our understanding of human orienting in the natural and built environments. A beguiling mix of storytelling and science, From Here to There covers the full spectrum of human navigation and spatial understanding. In an age of GPS and Google Maps, Bond urges us to exercise our evolved navigation skills and reap the surprising cognitive rewards.

The Strip

Pdf The Strip
Genre Architecture
Author Stefan Al
Isbn 026233822X
File size 463 kb
Year 2017-03-10
Pages 272
Language English
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Summary

The transformations of the Strip—from the fake Wild West to neon signs twenty stories high to “starchitecture”—and how they mirror America itself. The Las Vegas Strip has impersonated the Wild West, with saloon doors and wagon wheels; it has decked itself out in midcentury modern sleekness. It has illuminated itself with twenty-story-high neon signs, then junked them. After that came Disney-like theme parks featuring castles and pirates, followed by replicas of Venetian canals, New York skyscrapers, and the Eiffel Tower. (It might be noted that forty-two million people visited Las Vegas in 2015—ten million more than visited the real Paris.) More recently, the Strip decided to get classy, with casinos designed by famous architects and zillion-dollar collections of art. Las Vegas became the “implosion capital of the world” as developers, driven by competition, got rid of the old to make way for the new—offering a non-metaphorical definition of “creative destruction.” In The Strip, Stefan Al examines the many transformations of the Las Vegas Strip, arguing that they mirror transformations in America itself. The Strip is not, as popularly supposed, a display of architectural freaks but representative of architectural trends and a record of social, cultural, and economic change. Al tells two parallel stories. He describes the feverish competition of Las Vegas developers to build the snazziest, most tourist-grabbing casinos and resorts—with a cast of characters including the mobster Bugsy Siegel, the eccentric billionaire Howard Hughes, and the would-be political kingmaker Sheldon Adelson. And he views the Strip in a larger social context, showing that it has not only reflected trends but also magnified them and sometimes even initiated them. Generously illustrated with stunning color images throughout, The Strip traces the many metamorphoses of a city that offers a vivid projection of the American dream.

Built

Pdf Built
Genre Architecture
Author Roma Agrawal
Isbn 1635570212
File size 445 kb
Year 2018-02-13
Pages 320
Language English
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Winner of the AAAS/Subaru SB&F Prize for Excellence in Science Books The wonders of engineering revealed--by the inspirational female engineer behind the Shard, Western Europe's tallest building. While our cities are full of incredible engineering feats, most of us live with little idea of what goes into creating the built environment, let alone how a new building goes up, what it is constructed upon, or how it remains standing. In Built, star structural engineer Roma Agrawal explains how construction has evolved from the mud huts of our ancestors to skyscrapers of steel that reach into the sky. She unearths how humans have tunneled through solid mountains; how we've walked across the widest of rivers, and tamed nature's precious water resources. She tells vivid tales of the visionaries who created the groundbreaking materials used to build the Pantheon and the Eiffel Tower; and explains how careful engineering can minimize tragedies like the collapse of the Quebec Bridge. Interweaving science, history, illustrations, and personal stories, Built offers a fascinating window into a subject that makes up the foundation of our everyday lives.

Meltdown

Pdf Meltdown
Genre Business & Economics
Author Chris Clearfield,András Tilcsik
Isbn 0735233330
File size 1125 kb
Year 2018-03-20
Pages 304
Language English
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Winner of the 2019 National Business Book Award A groundbreaking take on how complexity causes failure in all kinds of modern systems—from social media to air travel—this practical and entertaining book reveals how we can prevent meltdowns in business and life. A crash on the Washington, D.C. metro system. An accidental overdose in a state-of-the-art hospital. An overcooked holiday meal. At first glance, these disasters seem to have little in common. But surprising new research shows that all these events—and the myriad failures that dominate headlines every day—share similar causes. By understanding what lies behind these failures, we can design better systems, make our teams more productive, and transform how we make decisions at work and at home. Weaving together cutting-edge social science with riveting stories that take us from the frontlines of the Volkswagen scandal to backstage at the Oscars, and from deep beneath the Gulf of Mexico to the top of Mount Everest, Chris Clearfield and András Tilcsik explain how the increasing complexity of our systems creates conditions ripe for failure and why our brains and teams can't keep up. They highlight the paradox of progress: Though modern systems have given us new capabilities, they've become vulnerable to surprising meltdowns—and even to corruption and misconduct. But Meltdown isn't just about failure; it's about solutions—whether you're managing a team or the chaos of your family's morning routine. It reveals why ugly designs make us safer, how a five-minute exercise can prevent billion-dollar catastrophes, why teams with fewer experts are better at managing risk, and why diversity is one of our best safeguards against failure. The result is an eye-opening, empowering, and entirely original book—one that will change the way you see our complex world and your own place in it.

Can a City Be Sustainable? (State of the World)

Pdf Can a City Be Sustainable? (State of the World)
Genre Architecture
Author The Worldwatch Institute
Isbn 1610917561
File size 878 kb
Year 2016-05-10
Pages 448
Language English
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Summary

Cities are the world's future. Today, more than half of the global population—3.7 billion people—are urban dwellers, and that number is expected to double by 2050. There is no question that cities are growing; the only debate is over how they will grow. Will we invest in the physical and social infrastructure necessary for livable, equitable, and sustainable cities?In the latest edition of State of the World, the flagship publication of the Worldwatch Institute, experts from around the globe examine the core principles of sustainable urbanism and profile cities that are putting them into practice. State of the World first puts our currmomin context, tracing cities in the arc of human history. It also examines the basic structural elements of every city: materials and fuels; people and economics; and biodiversity.In part two, professionals working on some of the world's minventive urban sustainability projects share their first-hand experience. Success stories come from places as diverse as Ahmedabad, India; Freiburg, Germany; and Shanghai, China. In many cases, local people are acting to improve their cities, even when national efforts are stalled.Parts three and four examine cross-cutting issues that affect the success of all cities. Topics range from the nitty-gritty of handling waste and developing public transportation to civic participation and navigating dysfunctional government. Throughout, readers discover the mpressing challenges facing communities and the mpromising solutions currently being developed. The result is a snapshot of cities today and a vision for global urban sustainability tomorrow.

The Language of Cities

Pdf The Language of Cities
Genre Architecture
Author Deyan Sudjic
Isbn 0241188059
File size 428 kb
Year 2016-10-06
Pages 240
Language English
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Summary

The director of the Design Museum defines the greatest artefact of all time: the city We live in a world that is now predominantly urban. So how do we define the city as it evolves in the twenty-first century? Drawing examples from across the globe, Deyan Sudjic decodes the underlying forces that shape our cities, such as resources and land, to the ideas that shape conscious elements of design, whether of buildings or of space. Erudite and entertaining, he considers the differences between capital cities and the rest to understand why it is that we often feel more comfortable in our identities as Londoners, Muscovites, or Mumbaikars than in our national identities.

A Place for Everything

Pdf A Place for Everything
Genre Language Arts & Disciplines
Author Judith Flanders
Isbn 1541675061
File size 1934 kb
Year 2020-10-20
Pages 352
Language English
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Summary

From a New York Times-bestselling historian comes the story of how the alphabet ordered our world. A Place for Everything is the first-ever history of alphabetization, from the Library of Alexandria to Wikipedia. The story of alphabetical order has been shaped by some of history's most compelling characters, such as industrious and enthusiastic early adopter Samuel Pepys and dedicated alphabet champion Denis Diderot. But though even George Washington was a proponent, many others stuck to older forms of classification -- Yale listed its students by their family's social status until 1886. And yet, while the order of the alphabet now rules -- libraries, phone books, reference books, even the order of entry for the teams at the Olympic Games -- it has remained curiously invisible. With abundant inquisitiveness and wry humor, historian Judith Flanders traces the triumph of alphabetical order and offers a compendium of Western knowledge, from A to Z.

Language of Space

Pdf Language of Space
Genre Architecture
Author Bryan Lawson
Isbn 1136389326
File size 1789 kb
Year 2007-08-15
Pages 272
Language English
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Summary

This unique guide provides a systematic overview of the idea of architectural space. Bryan Lawson provides an ideal introduction to the topic, breaking down the complex and abstract terms used by many design theoreticians when writing about architectural space. Instead, our everyday knowledge is reintroduced to the language of design. Design values of 'space' are challenged and informed to stimulate a new theoretical and practical approach to design. This book views architectural and urban spaces as psychological, social and partly cultural phenomena. They accommodate, separate, structure, facilitate, heighten and even celebrate human spatial behaviour.

Come to Light

Pdf Come to Light
Genre Fiction
Author Paul Madonna
Isbn 1513264273
File size 1913 kb
Year 2020-10-06
Pages N.A
Language English
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Summary

From award-winning artist and author Paul Madonna comes an electrifying mystery novel full of unexpected plot twists, lively characters, and over one hundred lush drawings. Presented in an innovative three-volume boxed set, Come to Light is a gripping page-turner that weaves an intoxicating tale of love, murder, books and art. Come to Light is a fresh and original mystery with an unusual detective: Emit Hopper, a former rock star turned author and artist. Six years ago, Emit’s wife, Julia, went missing. Now the remains of her two hiking companions have been found buried in the California wilderness. But the discovery raises more questions than answers, so with his love for classic detective books and rye whiskey, Emit sets out across Europe chasing down clues, sketchbook in hand. Quickly, Emit finds himself embroiled in a plot far larger than he could have imagined: he becomes a target of a State Department investigation, gets entangled in an international ring of art thefts, and discovers his own artwork stolen. He meets an exuberant French nobleman, a murderous five-year-old, and a bohemian Roman heiress. From the Venice Biennale to the flooding of Piazza Navona, you’ll find yourself laughing, gasping, and drawing right alongside Emit as he travels through some of the most beautiful regions of Europe, unraveling a suspense-filled and surprisingly tangled mystery. Replete with strikingly rendered drawings that bring this exquisite and intriguing novel to life, Come to Light is the thrilling follow-up to the adventures of Emit Hopper, which debuted in Close Enough for the Angels.

Order without Design

Pdf Order without Design
Genre Political Science
Author Alain Bertaud
Isbn 0262349221
File size 941 kb
Year 2018-12-04
Pages 432
Language English
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Summary

An argument that operational urban planning can be improved by the application of the tools of urban economics to the design of regulations and infrastructure. Urban planning is a craft learned through practice. Planners make rapid decisions that have an immediate impact on the ground—the width of streets, the minimum size of land parcels, the heights of buildings. The language they use to describe their objectives is qualitative—“sustainable,” “livable,” “resilient”—often with no link to measurable outcomes. Urban economics, on the other hand, is a quantitative science, based on theories, models, and empirical evidence largely developed in academic settings. In this book, the eminent urban planner Alain Bertaud argues that applying the theories of urban economics to the practice of urban planning would greatly improve both the productivity of cities and the welfare of urban citizens. Bertaud explains that markets provide the indispensable mechanism for cities' development. He cites the experience of cities without markets for land or labor in pre-reform China and Russia; this “urban planners' dream” created inefficiencies and waste. Drawing on five decades of urban planning experience in forty cities around the world, Bertaud links cities' productivity to the size of their labor markets; argues that the design of infrastructure and markets can complement each other; examines the spatial distribution of land prices and densities; stresses the importance of mobility and affordability; and critiques the land use regulations in a number of cities that aim at redesigning existing cities instead of just trying to alleviate clear negative externalities. Bertaud concludes by describing the new role that joint teams of urban planners and economists could play to improve the way cities are managed.

Basics Interactive Design: User Experience Design

Pdf Basics Interactive Design: User Experience Design
Genre Design
Author Gavin Allanwood,Peter Beare
Isbn 1474238726
File size 1983 kb
Year 2015-01-29
Pages 184
Language English
File format PDF

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Summary

By putting people at the centre of interactive design, user experience (UX) techniques are now right at the heart of digital media design and development. As a designer, you need to create work that will impact positively on everyone who is exposed to it. Whether it's passive and immutable or interactive and dynamic, the success of your design will depend largely on how well the user experience is constructed. User Experience Design shows how researching and understanding users' expectations and motivations can help you develop effective, targeted designs. The authors explore the use of scenarios, personas and prototyping in idea development, and will help you get the most out of the latest tools and techniques to produce interactive designs that users will love. With practical projects to get you started, and stunning examples from some of today's most innovative studios, this is an essential introduction to modern UXD.