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Invisible Engines

Pdf Invisible Engines
Genre Business & Economics
Author David S. Evans,Andrei Hagiu,Richard Schmalensee
Isbn 0262262649
File size 911 kb
Year 2008-02-15
Pages 408
Language English
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Summary

Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits. Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile phones and automobile navigation systems to search engines and web portals. They have been the source of enormous value to consumers and helped some entrepreneurs build great fortunes. And they are likely to drive change that will dwarf the business and technology revolution we have seen to this point. Invisible Engines examines the business dynamics and strategies used by firms that recognize the transformative power unleashed by this new revolution—a revolution that will change both new and old industries. The authors argue that in order to understand the successes of software platforms, we must first understand their role as a technological meeting ground where application developers and end users converge. Apple, Microsoft, and Google, for example, charge developers little or nothing for using their platforms and make most of their money from end users; Sony PlayStation and other game consoles, by contrast, subsidize users and make more money from developers, who pay royalties for access to the code they need to write games. More applications attract more users, and more users attract more applications. And more applications and more users lead to more profits. Invisible Engines explores this story through the lens of the companies that have mastered this platform-balancing act. It offers detailed studies of the personal computer, video game console, personal digital assistant, smart mobile phone, and digital media software platform industries, focusing on the business decisions made by industry players to drive profits and stay a step ahead of the competition. Shorter discussions of Internet-based software platforms provide an important glimpse into a future in which the way we buy, pay, watch, listen, learn, and communicate will change forever. An electronic version of this book is available under a Creative Commons license.

Invisible Search and Online Search Engines

Pdf Invisible Search and Online Search Engines
Genre Language Arts & Disciplines
Author Jutta Haider,Olof Sundin
Isbn 0429828012
File size 434 kb
Year 2019-03-04
Pages 152
Language English
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Summary

Invisible Search and Online Search Engines considers the use of search engines in contemporary everyday life and the challenges this poses for media and information literacy. Looking for mediated information is mostly done online and arbitrated by the various tools and devices that people carry with them on a daily basis. Because of this, search engines have a significant impact on the structure of our lives, and personal and public memories. Haider and Sundin consider what this means for society, whilst also uniting research on information retrieval with research on how people actually look for and encounter information. Search engines are now one of society’s key infrastructures for knowing and becoming informed. While their use is dispersed across myriads of social practices, where they have acquired close to naturalised positions, they are commercially and technically centralised. Arguing that search, searching, and search engines have become so widely used that we have stopped noticing them, Haider and Sundin consider what it means to be so reliant on this all-encompassing and increasingly invisible information infrastructure. Invisible Search and Online Search Engines is the first book to approach search and search engines from a perspective that combines insights from the technical expertise of information science research with a social science and humanities approach. As such, the book should be essential reading for academics, researchers, and students working on and studying information science, library and information science (LIS), media studies, journalism, digital cultures, and educational sciences.

Paying with Plastic, second edition

Pdf Paying with Plastic, second edition
Genre Business & Economics
Author David S. Evans,Richard Schmalensee
Isbn 0262250527
File size 1321 kb
Year 2004-12-17
Pages 384
Language English
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Summary

The definitive account of the trillion-dollar payment card industry. The payment card business has evolved from its inception in the 1950s as a way to handle payment for expense-account lunches (the Diners Club card) into today's complex, sprawling industry that drives trillions of dollars in transaction volume each year. Paying with Plastic is the definitive source on an industry that has revolutionized the way we borrow and spend. More than a history book, Paying with Plastic delivers an entertaining discussion of the impact of an industry that epitomizes the notion of two-sided markets: those in which two or more customer groups receive value only if all sides are actively engaged. New to this second edition, the two-sided market discussion provides useful insight into the implications of these market dynamics for cardholder rewards, merchant interchange fees, and card acceptance. The authors, both of whom have researched the industry for more than 25 years, also examine the implications of the recent antitrust cases on the industry as well as other business and technological changes—including the massive consolidation brought about by bank mergers, the rise of the debit card, and the emergence of e-commerce—that could alter the payment card industry dramatically in the years to come.

The Invincible Company

Pdf The Invincible Company
Genre Business & Economics
Author Alexander Osterwalder,Yves Pigneur,Alan Smith,Frederic Etiemble
Isbn 1119523982
File size 931 kb
Year 2020-04-06
Pages 400
Language English
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Summary

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ● Helps large and small companies build their growth strategy and manage their core simultaneously ● Explains the world's best modern and historic business models ● Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

AI-First Healthcare

Pdf AI-First Healthcare
Genre Computers
Author Kerrie L. Holley,Siupo Becker M.D.
Isbn 149206310X
File size 1543 kb
Year 2021-04-19
Pages 222
Language English
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Summary

AI is poised to transform every aspect of healthcare, including the way we manage personal health, from customer experience and clinical care to healthcare cost reductions. This practical book is one of the first to describe present and future use cases where AI can help solve pernicious healthcare problems. Kerrie Holley and Siupo Becker provide guidance to help informatics and healthcare leadership create AI strategy and implementation plans for healthcare. With this book, business stakeholders and practitioners will be able to build knowledge, a roadmap, and the confidence to support AIin their organizations—without getting into the weeds of algorithms or open source frameworks. Cowritten by an AI technologist and a medical doctor who leverages AI to solve healthcare’s most difficult challenges, this book covers: The myths and realities of AI, now and in the future Human-centered AI: what it is and how to make it possible Using various AI technologies to go beyond precision medicine How to deliver patient care using the IoT and ambient computing with AI How AI can help reduce waste in healthcare AI strategy and how to identify high-priority AI application

Algorithms of Oppression

Pdf Algorithms of Oppression
Genre Social Science
Author Safiya Umoja Noble
Isbn 1479866768
File size 456 kb
Year 2018-01-08
Pages 256
Language English
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As seen in Wired and Time A revealing look at how negative biases against women of color are embedded in search engine results and algorithms Run a Google search for “black girls”—what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls,” the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color. Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance—operating as a source for email, a major vehicle for primary and secondary school learning, and beyond—understanding and reversing these disquieting trends and discriminatory practices is of utmost importance. An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century. Safiya Noble discusses search engine bias in an interview with USC Annenberg School for Communication and Journalism

Software and Mind

Pdf Software and Mind
Genre Science
Author Andrei Sorin
Isbn 0986938904
File size 923 kb
Year 2013-01-01
Pages 930
Language English
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Addressing general readers as well as software practitioners, "Software and Mind" discusses the fallacies of the mechanistic ideology and the degradation of minds caused by these fallacies. Mechanism holds that every aspect of the world can be represented as a simple hierarchical structure of entities. But, while useful in fields like mathematics and manufacturing, this idea is generally worthless, because most aspects of the world are too complex to be reduced to simple hierarchical structures. Our software-related affairs, in particular, cannot be represented in this fashion. And yet, all programming theories and development systems, and all software applications, attempt to reduce real-world problems to neat hierarchical structures of data, operations, and features. Using Karl Popper's famous principles of demarcation between science and pseudoscience, the book shows that the mechanistic ideology has turned most of our software-related activities into pseudoscientific pursuits. Using mechanism as warrant, the software elites are promoting invalid, even fraudulent, software notions. They force us to depend on generic, inferior systems, instead of allowing us to develop software skills and to create our own systems. Software mechanism emulates the methods of manufacturing, and thereby restricts us to high levels of abstraction and simple, isolated structures. The benefits of software, however, can be attained only if we start with low-level elements and learn to create complex, interacting structures. Software, the book argues, is a non-mechanistic phenomenon. So it is akin to language, not to physical objects. Like language, it permits us to mirror the world in our minds and to communicate with it. Moreover, we increasingly depend on software in everything we do, in the same way that we depend on language. Thus, being restricted to mechanistic software is like thinking and communicating while being restricted to some ready-made sentences supplied by an elite. Ultimately, by impoverishing software, our elites are achieving what the totalitarian elite described by George Orwell in "Nineteen Eighty-Four" achieves by impoverishing language: they are degrading our minds.

The Culture Map

Pdf The Culture Map
Genre Business & Economics
Author Erin Meyer
Isbn 1610392590
File size 1685 kb
Year 2014-05-27
Pages 288
Language English
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An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.

The Essence of Software Engineering

Pdf The Essence of Software Engineering
Genre Computers
Author Volker Gruhn,Rüdiger Striemer
Isbn 3319738976
File size 1752 kb
Year 2018-06-13
Pages 236
Language English
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This open access book includes contributions by leading researchers and industry thought leaders on various topics related to the essence of software engineering and their application in industrial projects. It offers a broad overview of research findings dealing with current practical software engineering issues and also pointers to potential future developments. Celebrating the 20th anniversary of adesso AG, adesso gathered some of the pioneers of software engineering including Manfred Broy, Ivar Jacobson and Carlo Ghezzi at a special symposium, where they presented their thoughts about latest software engineering research and which are part of this book. This way it offers readers a concise overview of the essence of software engineering, providing valuable insights into the latest methodological research findings and adesso’s experience applying these results in real-world projects.

Data Feminism

Pdf Data Feminism
Genre Social Science
Author Catherine D'Ignazio,Lauren F. Klein
Isbn 0262358530
File size 453 kb
Year 2020-03-31
Pages 328
Language English
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A new way of thinking about data science and data ethics that is informed by the ideas of intersectional feminism. Today, data science is a form of power. It has been used to expose injustice, improve health outcomes, and topple governments. But it has also been used to discriminate, police, and surveil. This potential for good, on the one hand, and harm, on the other, makes it essential to ask: Data science by whom? Data science for whom? Data science with whose interests in mind? The narratives around big data and data science are overwhelmingly white, male, and techno-heroic. In Data Feminism, Catherine D'Ignazio and Lauren Klein present a new way of thinking about data science and data ethics—one that is informed by intersectional feminist thought. Illustrating data feminism in action, D'Ignazio and Klein show how challenges to the male/female binary can help challenge other hierarchical (and empirically wrong) classification systems. They explain how, for example, an understanding of emotion can expand our ideas about effective data visualization, and how the concept of invisible labor can expose the significant human efforts required by our automated systems. And they show why the data never, ever “speak for themselves.” Data Feminism offers strategies for data scientists seeking to learn how feminism can help them work toward justice, and for feminists who want to focus their efforts on the growing field of data science. But Data Feminism is about much more than gender. It is about power, about who has it and who doesn't, and about how those differentials of power can be challenged and changed.

Platform Ecosystems

Pdf Platform Ecosystems
Genre Computers
Author Amrit Tiwana
Isbn 0124080545
File size 1003 kb
Year 2013-11-12
Pages 300
Language English
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Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of architecture and governance. Whether you are an IT professional or a general manager, you will benefit from this book because platform strategy here lies at the intersection of software architecture and business strategy. It offers actionable tools to develop your own platform strategy, backed by original research, tangible metrics, rich data, and cases. You will learn how architectural choices create organically-evolvable, vibrant ecosystems. You will also learn to apply state-of-the-art research in software engineering, strategy, and evolutionary biology to leverage ecosystem dynamics unique to platforms. Read this book to learn how to: Evolve software products and services into vibrant platform ecosystems Orchestrate platform architecture and governance to sustain competitive advantage Govern platform evolution using a powerful 3-dimensional framework If you’re ready to transform platform strategy from newspaper gossip and business school theory to real-world competitive advantage, start right here! Understand how architecture and strategy are inseparably intertwined in platform ecosystems Architect future-proof platforms and apps and amplify these choices through governance Evolve platforms, apps, and entire ecosystems into vibrant successes and spot platform opportunities in almost any—not just IT—industry

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

Pdf The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning
Genre Business & Economics
Author William Ammerman
Isbn 1260441261
File size 527 kb
Year 2019-05-24
Pages 320
Language English
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Summary

Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal—and capitalizing on it with AI.

Analogia

Pdf Analogia
Genre Computers
Author George Dyson
Isbn 0374710074
File size 1418 kb
Year 2020-08-18
Pages 304
Language English
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In Analogia, technology historian George Dyson presents a startling look back at the analog age and life before the digital revolution—and an unsettling vision of what comes next. In 1716, the philosopher and mathematician Gottfried Wilhelm Leibniz spent eight days taking the cure with Peter the Great at Bad Pyrmont in Saxony, seeking to initiate a digitally-computed takeover of the world. In his classic books, Darwin Among the Machines and Turing’s Cathedral, Dyson chronicled the realization of Leibniz’s dream at the hands of a series of iconoclasts who brought his ideas to life. Now, in his pathbreaking new book, Analogia, he offers a chronicle of people who fought for the other side—the Native American leader Geronimo and physicist Leo Szilard, among them—a series of stories that will change our view not only of the past but also of the future. The convergence of a startling historical archaeology with Dyson’s unusual personal story—set alternately in the rarified world of cutting-edge physics and computer science, in Princeton, and in the rainforest of the Northwest Coast—leads to a prophetic vision of an analog revolution already under way. We are, Dyson reveals, on the cusp of a new moment in human history, driven by a generation of machines whose powers are beyond programmable control. Includes black-and-white illustrations

The Engine of Complexity

Pdf The Engine of Complexity
Genre Science
Author John E. Mayfield
Isbn 0231535287
File size 887 kb
Year 2013-07-09
Pages 416
Language English
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The concepts of evolution and complexity theory have become part of the intellectual ether permeating the life sciences, the social and behavioral sciences, and, more recently, management science and economics. In this book, John E. Mayfield elegantly synthesizes core concepts from multiple disciplines to offer a new approach to understanding how evolution works and how complex organisms, structures, organizations, and social orders can and do arise based on information theory and computational science. Intended for the intellectually adventuresome, this book challenges and rewards readers with a nuanced understanding of evolution and complexity that offers consistent, durable, and coherent explanations for major aspects of our life experiences. Numerous examples throughout the book illustrate evolution and complexity formation in action and highlight the core function of computation lying at the work's heart.

The Design of Everyday Things

Pdf The Design of Everyday Things
Genre Design
Author Don Norman
Isbn 0465072992
File size 1375 kb
Year 2013-11-05
Pages 384
Language English
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Summary

Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics. Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

Stealth

Pdf Stealth
Genre History
Author Peter Westwick
Isbn 0190677465
File size 1766 kb
Year 2019-12-30
Pages 336
Language English
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On a moonless night in January 1991, a dozen U.S. aircraft appeared in the skies over Baghdad. To the Iraqi air defenses, the planes seemed to come from nowhere. Their angular shape, making them look like flying origami, rendered them virtually undetectable. Each aircraft was more than 60 feet in length and with a wingspan of 40 feet, yet its radar footprint was the size of a ball bearing. Here was the first extensive combat application of Stealth technology. And it was devastating. Peter Westwick's new book illuminates the story behind these aircraft, the F-117A, also known as the Stealth Fighter, and their close cousin the B-2, also known as the Stealth Bomber. The development of Stealth unfolded over decades. Radar has been in use since the 1930s and was essential to the Allies in World War Two, when American investment in radar exceeded that in the Manhattan Project. The atom bomb ended the war, conventional wisdom has it, but radar won it. That experience also raised a question: could a plane be developed that was invisible to radar? That question, and the seemingly impossible feat of physics and engineering behind it, took on increasing urgency during the Cold War, when the United States searched for a way both to defend its airspace and send a plane through Soviet skies undetected. Thus started the race for Stealth. At heart, Stealth is a tale of not just two aircraft but the two aerospace companies that made them, Lockheed and Northrop, guided by contrasting philosophies and outsized personalities. Beginning in the 1970s, the two firms entered into a fierce competition, one with high financial stakes and conducted at the highest levels of secrecy in the Cold War. They approached the problem of Stealth from different perspectives, one that pitted aeronautical designers against electrical engineers, those who relied on intuition against those who pursued computer algorithms. The two different approaches manifested in two very different solutions to Stealth, clearly evident in the aircraft themselves: the F-117 composed of flat facets, the B-2 of curves. For all their differences, Lockheed and Northrop were located twenty miles apart in the aerospace suburbs of Los Angeles, not far from Disneyland. This was no coincidence. The creative culture of postwar Southern California-unorthodox, ambitious, and future-oriented-played a key role in Stealth. Combining nail-biting narrative, incisive explanation of the science and technology involved, and indelible portraits of unforgettable characters, Stealth immerses readers in the story of an innovation with revolutionary implications for modern warfare.

Contemporary British Literature and Urban Space

Pdf Contemporary British Literature and Urban Space
Genre Literary Criticism
Author K. Duff
Isbn 1137429356
File size 959 kb
Year 2014-12-03
Pages 195
Language English
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Looking at writers such as Will Self, Hani Kureishi, JG Ballard, and Iain Sinclair, Kim Duff's new book examines contemporary British literature and its depiction of the city after the time of Thatcher and mass privatization. This lively study is an important and engaging work for students and scholars alike.

The Complete works of Emile Zola

Pdf The Complete works of Emile Zola
Genre Fiction
Author emile Zola
Isbn
File size 559 kb
Year 101-01-01
Pages N.A
Language English
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Summary

A longish volume of translations of all works of French novelist, playwright, journalist, the best-known practitioner of the literary school of naturalism, and an important contributor to the development of theatrical naturalism - Emile Zola.

Skip Tracing Basics & Beyond

Pdf Skip Tracing Basics & Beyond
Genre Business & Economics
Author Susan Nash
Isbn 059562667X
File size 1009 kb
Year 2008-12-24
Pages 220
Language English
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Summary

Every chapter of this book mentions skip tracing secrets that have been put to a practical test by thousands of skip tracers nationwide. Discover the tricks of the trade, from an expert who knows things and is not afraid to share them. Get a sneak peak at skip tracing's finer points and discover the skip tracer's magic tricks. Pick up secrets for your bag of tricks. Learn to skip trace like a pro by using techniques like: suggestion and autosuggestion; tradecraft and trickcraft; misdirection & logical thinking; roping and deductive reasoning; the invisible web and operation trust-me. For every action there's an equal and opposite reaction and in a world of duality, where's there's pleasure, there's pain. Creativity is not always organized, so you'll learn to work smart and not hard. Your only limits are your acting abilities. Keep might and right on your side because innovation is driving success. If you are ready to put these secrets to use, you will recognize them. I wish I could tell you how you will know if you are ready, but that would deprive you of much of the benefit you will receive when you make the discovery on your own. Bank on it!

Webcomics

Pdf Webcomics
Genre Art
Author Sean Kleefeld
Isbn 1350028207
File size 998 kb
Year 2020-05-28
Pages 256
Language English
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Summary

The first critical guide to cover the history, form and key critical issues of the medium, Webcomics helps readers explore the diverse and increasingly popular worlds of online comics. In an accessible and easy-to-navigate format, the book covers such topics as: ·The history of webcomics and how developments in technology from the 1980s onwards presented new opportunities for comics creators and audiences ·Cultural contexts – from the new financial and business models allowed by digital media to social justice causes in contemporary webcomics ·Key texts – from early examples of the form such as Girl Genius and Penny Arcade to popular current titles such as Questionable Content and Dumbing of Age ·Important theoretical and critical approaches to studying webcomics Webcomics includes a glossary of crucial critical terms, annotated guides to further reading, and online resources and discussion questions to help students and readers develop their understanding of the genre and pursue independent study.